The Copywriter's Library: 25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing Ever Written
-
Foundational copywriting tips curated by Will Hoekenga, from these 5 sources:
-
Advertising Secrets of the Written Word by Joseph Sugarman
-
On Writing by Stephen King
-
Ogilvy on Advertising by David Olgilvy (this book partially inspired the television series Mad Men).
-
The Elements of Style by E.B. White
-
Writing Tools by Roy Peter Clark
-
Dan Kennedy | 7 Secret Triggers of Creating Mind-Control Ad Copy
-
The drivers of a message that move someone not just to like/remember/react to it - but to ACTION
-
Seven “Dark” Copy Techniques
-
Shame
-
Emotional Pain
-
Anger/Resentment
-
Mysticism
-
Revenge/Redemption
-
Fear/Insecurity
-
Greed/Sloth
-
-
Chris "Mr. Moneyfingers" Haddad will teach you how to break into and dominate even the most crowded niche in record time, even if you don't have a product, a list or even an idea now. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Niche product creation